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Android Ad Network Primer: How to Monetize Android Apps with Advertisements, by Tim Mackenzie
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You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket.
The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time.
Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app.
This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section.
By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.
- Sales Rank: #4568278 in Books
- Published on: 2012-04-01
- Original language: English
- Dimensions: 9.00" h x .23" w x 6.00" l,
- Binding: Paperback
- 100 pages
About the Author
Tim Mackenzie escaped the cubicle after a decade of software engineering at large companies to form a business focused on Android app development and research. He is passionate about simplifying complex problems as well as making life easier through reducing unnecessary work. Finding the Android ecosystem to be filled with hype and difficult-to-verify claims, Tim set out to measure real-world performance of ad solutions and Android app markets. He puts a significant amount of ongoing effort into research and investigation of ad networks, app stores, and other services directed at Android developers. The result is the Android Income Series, an ongoing series of books that covers topics related to Android and methods to earn income from app development and distribution. Tim has participated in a variety of mobile conferences and events, such as AnDevCon III. Tim continues to teach others how to get started in their Android app development and income efforts through his blog at ProjectJourneyman.com as well as through the Android Income Series of books available at http://AndroidIncomeSeries.com.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Worst Book I Have Ever Paid For
By Ammar Mardawi
Summary:
I bought this book with the hope it will provide insights into the complex and ever evolving ad networks for android. My second hope was it might be a good reference for information on ad networks. Unfortunately, this book fails on both sides. It does not provide a single useful piece of information you wouldn't find widely and publicly available. Not only that, but it is not even a comprehensive reference missing more popular and successful ad networks than what it contains.
Details:
1- Book breakdown:
This book consists of 4 sections and 3 appendices. The first section is a long introduction which anyone ever developed for android already knows. The second section is a ridiculous step-by-step tutorial to signup and setup AdMob, InMobi, MobFox, and LeadBlot. Thankfully, no paper was wasted for this section as I read the Kindle edition. In section three the author just rambles around wasting more of your time. In section four, after writing a 173 words conclusion, the author shamelessly dedicates it to advertise for his other books and website/blog.
The 3 appendices, on the other hand, are surprisingly more useful than the book sections. Appendix one is data the author collected on ad networks. However, most data fields are missing, and as I mentioned before, more popular ad networks are missing than what's included. Appendix two is a collection of links mentioned in the book. Appendix three is a glossary of 15 terms (this should be your indicator of how rich the book is).
2- Missing information:
Common phrases you'd read:
"I haven't had a chance to verify their ad solution yet"
"I can't say for sure"
"I did not investigate further"
"I didn't have time to"
"I haven't been able to verify this"
This should give you an idea that the author have not fully done his homework in gathering the information for you. In addition, in appendix one where the author is supposed to provide data on ad networks, most fields are labeled either as NA or unknown. Again, more information is missing than included.
3- Conflicts :
The author says "Push ads are another ad format that I do not want to be involved in at this time" at the end of appendix one. However, he includes moolahmedia in reviewed ad networks, which is mainly a push notification ad network. If the author criteria was not to include ad networks that only have push notification, then he should have included every ad network since none of them only have push notification alone.
I'd say the author is either bias or not well organize and a bit lazy!
4- Typos and mistakes:
I advise the author to use spell check for his next book. Typos such as "isin't" should not appear in any book. Furthermore, when you say APK instead of JAR you pretty much screw up the entire instruction list. The author did this mistake at least twice.
Conclusion:
The content of this book is more suitable to be summarize in a nice and freely available blog post. I stress on summarized because the content is over stretched to look richer.
1 of 1 people found the following review helpful.
Worst book ever
By Lear Cabrini
This is not a book, it's payed advertisement. Stolen money.
Before buying this book I read the review of Ammar Mardawi:
"One star review, very bad... but only one person wrote that, other 3 reviews rated fro 4 to 5 stars.
Maybe Ammar Mardawi has given a too bad review..."
NO. IT'S ALL TRUE!
- It's very short. I read it all in one hour and half.
- It gives no information (it tells me how to register to sites???)
- It refers to many things that could be interesting (things for which I've bough the book), but they are treated in another book!
Unbelievable.
0 of 1 people found the following review helpful.
Great!!
By Rick S
Just what the doctor ordered!!! This book is very well written and contains valuable information for the android developer who has struggled to turn a profit. I picked up this book and was very impressed with the value of the content. It is worth 100x the price!
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