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How to build the perfect digital marketing plan that boosts results. PR Smith's SOSTAC� Planning System can be learned in 3 minutes and applied, immediately, to any plan (business plan, marketing plan. digital marketing plan, integrated marketing plan, even your own life plan. Voted in the Top 3 Marketing Models worldwide by the Chartered Institute Of Marketing’s Centenary Poll, the SOSTAC� Planning System is used by both blue chips and start-ups because of its crystal clear simple, logical structure. SOSTAC� delivers a reassuring sense of order, as it reduces the chaos of information overload and structures a plan into a focussed set of tactics and actions driven by a carefully structured strategy, built from focused analysis and crystal clear objectives. Many organisations use it also to pitch for business, since it gives a reassuring sense of order to what might have been an unnecessarily complex proposition. That’s why professionals use it all over the world. Here’s what some say: “Essential reading and an invaluable reference guide” Institute of Direct and Digital Marketing “A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global “Highly acclaimed planning system - even for experienced digital marketers” David Green, Head of Global Digital Marketing, KPMG “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC� gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights Chapters: Situation Analysis (where are we now) Objectives (where do we want to go) Strategy (how do we get there) Tactics (the details of strategy, marketing mix etc.) Action (who does what, when & how) Control (are we getting there, metrics: daily/monthly) Learn it in 3 minutes and master it with practise. V2.0 2016 Update
- Sales Rank: #1184176 in Books
- Published on: 2015-03-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .87 pounds
- Binding: Paperback
- 302 pages
About the Author
About PR Smith Born in Dublin, living in London, Paul runs workshops around the world. He also advises, mentors and writes books about marketing, integrated marketing and digital marketing. Someone once told him that there were 17,000 Paul Smiths in the UK alone, so with his own middle initial ‘R’, he adopted PR Smith as his pen name. Workshops Paul’s workshops, webinars and conference talks have been described as ‘Inspirational, innovative, insightful’ and are always delivered in a carefully structured method so that key points are easily remembered and, more importantly, actioned. Although intense sessions, delegates have fun too. Adviser/Mentor Whether developing digital marketing strategies and integrated plans, mobilizing social media teams or delivering websites, Paul has helped to boost the results of, hundreds of organisations from blue chips to innovative SMEs, whether mentoring, consulting or on an advisory board. Books His 6 books are published in seven languages. America’s Jim Sterne refers to Emarketing Excellence 4th Ed. as ‘a must read’. The CIM refer to Marketing Communications 5th Ed as a ‘Marketing Major’. While SOSTAC� Planning is voted in the top 3 marketing models worldwide. Licensed SOSTAC� Trainers and Advisers Paul is recruiting & equipping licensees with SOSTAC� Resource Packs. Paul’s Personal Passion – The Great Sportsmanship Programme A social media-driven, Not-For-Profit programme to change the world by inspiring a new generation of youths into sportsmanship values. Built around inspirational, true two minute stories (watch the video) on www.GreatSportsmanship.org. It’s a very different edutainment programme. Paul invites all to join the programme (no fee) and maybe become an ambassador (sharing stories), or, just sit back and enjoy the short sportsmanship stories. Academia PR Smith is a visiting lecturer in the Cass Business School (London), the Dublin Institute of Technology and he speaks in Europe, the Middle East and the USA. He is a Fellow of the Chartered Institute of Marketing and a member of the Chartered Institute of Public Relations, with a BSc Management from Dublin University, a PG Dip Finance from Southbank University and an MBA from Cass Business School. Interests Paul is married with three, adult, children. Paul enjoys music and travel, plays football, touch rugby, golf and sport in general. He is author of Great Moments Of Sportsmanship and founder of The Great Sportsmanship Programme.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Highly recommend it
By Amazon Customer
This book is really practical, clear and well laid out. A really great practical guide that is both strategic and tactical and easy to follow. Highly recommend it.
0 of 0 people found the following review helpful.
A good process is hard to beat.
By Rene Alvarez
This book breaks down how digital advertising needs to be approached. A must read for any advertiser, marketer or student.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very concise and well thought out. Obviously cultivated from years of experience. Thanks
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