Free PDF Marketing Analytics: Data-Driven Techniques with Microsoft Excel, by Wayne L. Winston
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel, by Wayne L. Winston
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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
- Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
- Reveals how to target and retain profitable customers and avoid high-risk customers
- Helps you forecast sales and improve response rates for marketing campaigns
- Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
- Covers social media, viral marketing, and how to exploit both effectively
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
- Sales Rank: #50379 in Books
- Brand: Brand: Wiley
- Published on: 2014-01-13
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.28" w x 7.40" l, 2.62 pounds
- Binding: Paperback
- 720 pages
- Used Book in Good Condition
Most helpful customer reviews
8 of 9 people found the following review helpful.
Not just another Excel analytics book, this one is well worth the price....
By David L. Parnell
My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.
3 of 3 people found the following review helpful.
Great and extremely practical.
By H. Arinze
Great book that allows for a review of business and statistical concepts in a hands-on way! I was able to catch up on concepts I learned but has become quite rusty very quickly.
7 of 9 people found the following review helpful.
Analytics guru
By K. Forrest
Wayne Winston is a brilliant guy, but somehow still a fantastic teacher. I was always able to benefit from his books nearly as much as I benefited from his class. If you can find a class online, take it! He makes complex topics in marketing analytics simple and approachable.
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