Jumat, 25 November 2011

[I839.Ebook] PDF Ebook Introduction to Water in California (California Natural History Guides), by David Carle

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Introduction to Water in California (California Natural History Guides), by David Carle

It takes 8 gallons of water to grow a tomato; 616 gallons to make a burger patty. In fact, the food each of us consumes per day represents an investment of 4,500 gallons of water, according to the California Farm Bureau. In this densely populated state where it rains only six months out of the year, where does all that water come from? This thoroughly engaging, concise book tells the story of California's most precious resource, tracing the journey of water in the state from the atmosphere to the snowpack to our faucets and foods. Along the way, we learn much about California itself as the book describes its rivers, lakes, wetlands, dams, and aqueducts and discusses the role of water in agriculture, the environment, and politics. Essential reading for a state facing the future with an already overextended water supply, this fascinating book shows that, for all Californians, every drop counts.

* Features 137 color photographs and 27 color maps

* Includes a table "Where Does Your Water Come From?" that answers the question for 315 California cities and towns

* Provides up-to-date information on water quality in California, covering such timely topics as Giardia, groundwater contamination, fluoride, and the bottled-water phenomenon



A book in the Californians and Their Environment subseries, dedicated to understanding human influences on the state's ecology and natural resources

  • Sales Rank: #2991263 in Books
  • Published on: 2004-04-26
  • Original language: English
  • Number of items: 1
  • Dimensions: .98" h x 4.84" w x 7.56" l,
  • Binding: Hardcover
  • 276 pages

Review
“Prescient and timely. . . Carle’s obvious skills as an educator flow through the book as he reels in the reader with engaging hooks. . . The book is broad enough to be widely read and yet specific enough to serve as a text book.” (North County Times 2009-04-05)

“A colorful overview of nature and politics.” (Chico Enterprise-Record 2009-05-07)

“A straight-forward, non-political look at the history of water development in the Golden State.” (The Record 2011-06-08)

“Carle’s writings are not so much a political statement as eloquent statements of historical fact.” (Stockton Record 2012-10-03)

From the Inside Flap
"This book engages readers at a personal level."—Donald Pisani, author of Water and American Government

"Water is the foundation upon which California's ecosystems and economic vitality rise. This is a must read for anyone living in California, whether they are students, politicians, farmers, environmental activists, or corporate executives."—Arthur Guy Baggett, Jr., Chair, California State Water Resources Control Board

"A comprehensive, readable natural history guide to an extremely complicated subject. It interweaves the historical, human, and technological factors with the ecological and environmental realities."—Pam Lloyd, former Chair of the California Regional Water Quality Control Board, S.F. Bay Region

From the Back Cover
"This book engages readers at a personal level."-Donald Pisani, author of Water and American Government "Water is the foundation upon which California's ecosystems and economic vitality rise . . . . This is a must read for anyone living in California, whether they are students, politicians, farmers, environmental activists, or corporate executives."-Arthur Guy Baggett, Jr., Chair, California State Water Resources Control Board "A comprehensive, readable natural history guide to an extremely complicated subject. It interweaves the historical, human, and technological factors with the ecological and environmental realities."-Pam Lloyd, former Chair of the California Regional Water Quality Control Board, S.F. Bay Region

Most helpful customer reviews

5 of 5 people found the following review helpful.
apropos to current "drought" in California
By bowonwing
pages 26-27:
"Age dating of tree stumps that are now submerged in lakes and rivers has identified two epic droughts periods in California during the Middle Ages. Stumps at Mono Lake, Lake Tenaya and Walker River show two medieval droughts, one lasting 140 years and the other at least 100 years. The twentieth century was not 'normal' when compared to this longer record; it was, in fact, California's third- or fourth-wettest century of the past 4,000 years. Scott Stine, in his report on this research, noted, 'Since statehood, Californians have been living the the best of climatic times. And we've taken advantage of these best of times by building the most colossal urban and agricultural infrastructure in the entire world, all dependent on huge amounts of water, and all based on the assumption that runoff from the Sierra Nevada will continue as it has during the past 150 years.' "

2 of 2 people found the following review helpful.
Water is such an important resouce in California- great review of this
By laura miller
What better time than in a deep drought to read this book. This book thoroughly documents the cycles of water, as it is experienced throughout California. It also documents how this water was and is captured and distributed. Also presented are the projections of population growth, agricultural expectations, and how these demands can potentially be met. It is an excellent overview of this very precious resource that we often take for granted.

1 of 1 people found the following review helpful.
How does the water get to your tap?
By Daniel D.
This book is a concise, factual, and unbiased description of California's water supply system as it is today. Rather, how it was when the book was published (2009). Particularly helpful are the maps and photos, which help the reader picture what the system components look like and where they are located. There is more to the story of water in California and there are a number of books covering that topic.

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Kamis, 24 November 2011

[D292.Ebook] Ebook Download The CEO Buys In (Wager of Hearts Book 1), by Nancy Herkness

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The CEO Buys In (Wager of Hearts Book 1), by Nancy Herkness

Self-made billionaire Nathan Trainor feels restless and disillusioned. His company may be thriving, but he can’t find a woman who sees him for more than his wealth. With his love life in the red, he meets two other billionaire bachelors at the ultra-exclusive Bellwether Club. The three of them make a wager of the heart: they must find women who love them for who they are, not their money.

Savvy office temp Chloe Russell is trying to scrape together the money she needs to support her grandmother. So when a flu epidemic strikes Trainor Electronics and she’s promoted to Nathan Trainor’s assistant, she jumps at the lucrative opportunity. But then Nathan himself falls ill, and he and Chloe must work from his penthouse while he recuperates. Before long, it’s clear there’s genuine heat between them, and it’s more than just a fever spike. Will Nathan win Chloe’s heart—and the bet? Or will their differences destroy any chance for love?

  • Sales Rank: #6571 in eBooks
  • Published on: 2015-07-21
  • Released on: 2015-07-21
  • Format: Kindle eBook

Review

“This contemporary series starter from bestseller Herkness (The Place I Belong) shines with its catchy dialogue, memorable characters, and top-notch writing...The only disappointment is the wait for the sequel.” —Publishers Weekly, Starred Review

About the Author

Nancy Herkness is the author of the award-winning Whisper Horse series, as well as several other contemporary romance novels. She is a two-time nominee for the Romance Writers of America’s RITA� award.

Nancy is a member of Romance Writers of America, New Jersey Romance Writers, and Novelists, Inc. She has received many honors for her work, including the Golden Leaf Award, the Maggie Award in Contemporary Romance, and the National Excellence in Romance Fiction Award. She graduated from Princeton University with a degree in English literature and creative writing.

A native of West Virginia, Nancy now lives in a Victorian house twelve miles west of the Lincoln Tunnel in New Jersey with her husband, two mismatched dogs, and an elderly cat.

Most helpful customer reviews

48 of 49 people found the following review helpful.
I laughed, I cried, I breathed hard, and I sighed. It was my first Nancy Herkness, but not my last!!!!
By Blogging Under the Shade Tree
A CEO, a writer, and a star quarterback walked into a bar. Sounds like the opening line to a really good joke, and you keep waiting for the other shoe to drop. But this isn’t a joke, this is one well-written hot and bothered novel. I love a good romance. I really love a well-written romance novel with a strong female protagonist who doesn’t let the leading man run over her. I hate lily-livered, simpering leading ladies, who sniff into their hankies and develop cases of the vapors (if only writers knew what vapors really were, LOL).
Nancy Herkness delivered a complex storyline that kept my attention and entertained my mind as well as my libido on more than one occasion. Her main characters were well developed with a lot of depth and complexity to their personalities that gave them believability and life that lifted them off the pages of the book. The brooding, but extremely intelligent hero is always a favorite in my book. I enjoyed watching this hero and the heroine matching wits as they sparred their way through the pages and sheets of the story. The surrounding characters were colorful and added to the story. The storyline itself was simple and straight forward, with a couple of small sub-plots that filled out the novel and gave some backstory to the characters.
It has been a long time since I have sat down and read a simple, straight forward story, where girl and boy meet. Boy has no desire to fall in love. Girl has no time for boy in her life. But life throws them together and BAM!!!! Life happens, sparks fly. One problem, the boy is the “king of the castle”. The girl hates “kings” and all things “rich and corporate”. Oh, he is not without his own foibles. Even though he is CEO and successful in his own right, he feels that he is a failure in his family’s eyes. Then the tables turn and she must come to his rescue and save him from himself.
I laughed, I cried, I sweated, I loved reading this, my first Nancy Herkness book. It won’t be my last.
A definite FIVE STAR rating.

72 of 83 people found the following review helpful.
Classy book cover but story could have been better...
By FromTheSouth
As much as I want to like every NetGalley ARC e-book I am issued, it is not always possible. Unfortunately, The CEO Buys In is one of those cases. The cover and book synopsis were both well done. Thank you, Ms. Herkness, for providing a very classy cover with our handsome hero actually wearing a shirt. This reviewer prefers class over skin on her romantic reads. Unfortunately, in this instance, it was the writing style that missed the mark. Starting off very subtle, the first red flag was when Nathan Trainor, the CEO, came down with a high fever shortly after meeting the heroine, Chloe Russell, and in his delirium kept asking her to “make it better.” Basically, ignoring his associates/friends/acquaintances in the same room, but calling out for her. Though some might view it as romantic, it seemed juvenile to me. Since he barely knew her name, it also seemed unrealistic. I also did not know what he meant by referring to her as “his ringer.” Much later, I did figure it out but again pretty premature to think he would think of her in that fashion so quickly.

As a very forgiving reviewer, I easily shrugged that off until 57% into the book the unlikely, non-character fitting, too numerous, not particularly well-written, steamy situations began to highjack the story. In fact, I started to notice the same phrases being repeated with each encounter. It is never a good sign when you feel awkward and embarrassed for the main couple and fast-forward to try to find the storyline again. Even the writing itself started not to flow as well.

The next in the series will undoubtedly be about the other two billionaires, Archer (pro football player) and Gavin Miller (famous author). Hopefully they will have more of an emotional, romantic connection between the leading couple, therefore, more engaging storyline.

Title: The CEO Buys In, Series: Wager of Hearts (Book 1), Author: Nancy Herkness, Release date: 7/21/15, stand-alone, HEA, no cheating.

(This review is based on ARC e-book provided via NetGalley in exchange for an honest, unbiased opinion.)

17 of 19 people found the following review helpful.
they are from different worlds - how can it work?
By Kindle Customer
Nathan’s wealth is so substantial that he is permitted membership in a club so exclusive, few people on the planet are eligible. But there is a down-side to all that wealth – the women he meets are only after what he can give to them, or do for them, and that includes Teresa … the one woman that Nathan thought was different. Now he’s not so sure he’ll ever be able to find a woman to love him for who he is. Drowning his sorrows at the club, two other men, each sitting alone appearing to be doing the same, strike up a conversation with Nathan. Perhaps it is too much liquor, or the testosterone-fueled desire to win, but all three agree to a bet – that within a year, they will find that one right woman and put a ring on her finger, or forfeit for charity an irreplaceable treasure of their choosing, along with a significant wad of cash to boot.

Chloe, a very capable woman with an elderly grandma to care for and a skewed view on large corporations due to her father’s unfortunate life experiences, is working temporary jobs while saving her money up for the day that her grandma will need companion assistance when Chloe is working. Chloe adores her grandma and would do anything for her, but grandma remains stubbornly independent. The day Nathan comes down with a terrible case of the flu that has him delusional is the day that Chloe is temping as his administrative assistant.

Nathan’s personal physician convinces Chloe that she is needed by Nathan’s side to keep him calm, even though being by his side now means sleeping on a cot next to Nathan’s bed, in his home. As Nathan recovers and regains lucidity, he is none too pleased to see Chloe in his bedroom. A battle of wills between Nathan and his physician ensues, which ends with Chloe staying. Nathan figures they may as well get some real work done while she’s there. He somewhat grudgingly comes to like her and respects her skills. He also finds her beautiful, engaging, and insightful. She also is different from the other women he’s known – rather than being attracted to the wealth and power he clearly has, she is almost put off by it, and this intrigues him.

Against her better judgement, she finds herself attracted to him, and doesn’t work too hard at holding back when he begins to pursue her physically. She knows she should not have a relationship with her boss, not just because he’s her boss, but also because he is way out of her league in every way. And while Nathan initially has no illusion about her being anything other than a “for now” woman, he can’t help but pursue her.

Many things happen between the pages of Nathan getting the flu and the end of the book that take the reader on a ride from happiness to sadness, hope to hopelessness, and the inevitable drama that comes with difficult choices and heartbreaking decisions. In the end, this was a very satisfying read, and I wouldn’t have wanted to miss it. I look forward to reading book 2 when it comes out!

Thank you to the author and publisher for an ARC, from which this review is based, in exchange for an honest review.

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Senin, 21 November 2011

[T545.Ebook] Ebook Free Discovering Physical Geography, by Alan F. Arbogast

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Arbogast’s Discovering Physical Geography, 3rd Edition provides a comprehensive suite of animations, simulations, and interactivities that help readers comprehend important Earth processes and provide an easy-to-use solution to course needs. The Third Edition continues to place great emphasis on how relevant physically geography is to each reader’s life. With an enhanced focus on the interconnections between humans and their environment, this text includes increased coverage of population growth and its impact on the environment. Updated case studies are included, as well as new sections dealing with human interactions with solar energy, wind power, soils, and petroleum. This text is welcoming, taking readers on a tour of “discovery”, and delivers content that is sound and based on the most current scientific research

  • Sales Rank: #37816 in Books
  • Brand: Arbogast, Alan F.
  • Published on: 2013-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .80" w x 9.30" l, .0 pounds
  • Binding: Paperback
  • 624 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Book arrived in great shape and within two days
By Mara P.
I had to enroll in a 4 week session class last min (a week after the class started). Book arrived in great shape and within two days. I am very satisfied and happy that I was able to complete my assignments in such short notice.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Good condition

1 of 2 people found the following review helpful.
No Windows 8
By Kindle Customer
Does not work if you have windows 8

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Dermatologic and Cosmetic Procedures in Office Practice: Expert Consult - Online and Print, 1eFrom Saunders

Dermatologic and Cosmetic Procedures in Office Practice, by Drs. Richard Usatine, John Pfenninger, Daniel Stulberg, and Rebecca Small, provides you with the clear, step-by-step guidance you need to provide these options to your patients. Full-color photographs and drawings in combination with high-definition narrated videos clearly demonstrate key procedures, including skin biopsies, cryosurgery, electrosurgery, botulinum toxin injections, and more. Access to the full text, and a downloadable image bank online at www.expertconsult.com make this an ideal reference for performing key dermatologic and cosmetic procedures in your practice.

  • Access the fully searchable contents and downloadable image bank online at www.expertconsult.com.
  • Incorporate key dermatologic and cosmetic procedures into your practice with coverage of using dermoscopy to more accurately detect skin cancer, the latest information on lasers, botulinum toxin injections and dermal fillers, the diagnosis and treatment of benign and malignant lesions, and more.
  • Master dermatologic and cosmetic procedures thanks to more than 40 narrated, high-definition videos, on DVD,�demonstrating skin biopsies, cryosurgery, electrosurgery, and excision of skin cancers, cysts, and lipomas.
  • See how to perform each procedure clearly from detailed, full-color photographs and drawings and step-by-step instructions.
  • Maximize the value of providing dermatologic and cosmetic procedures with guidance on combination treatments as well as coding and billing details.

Enhance your practice with step-by-step guidance to perform virtually any skin procedure in the office setting

  • Sales Rank: #797887 in Books
  • Published on: 2011-10-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.20" w x 8.80" l, 3.79 pounds
  • Binding: Hardcover
  • 544 pages

Review
"All of the color photographs are of excellent quality. Tables are organized in a clear fashion to highlight 1 or 2 points and are never so cluttered to be useless.This is a superb reference and I am looking forward to the next one. It really is a must for anyone who thinks he/she is a dermatologist or just wishes to be one!"- Patricia Wong, MD (Stanford University Medical Center) 4 star Doody rating!

Most helpful customer reviews

7 of 7 people found the following review helpful.
Very useful in daily practice
By Lucia
I am a Primary Care Physician with a special interest in Dermatology. I got this book during a medical conference (Pri-Med in Boston).
In reviewing this book, I found it is really helful in my practice because every procedure is very well explained. For example, it has tables for recommended doses of steroid injections, as well as guidence in the type of equipment needed for every procedure. The pictures are excellent. The book has a DVD if you need more details about a particular topic and it has a link to access online. The authors give advice for coding and billing, which keep non-profit organizations in business. I love this book. I use it every day in my practice and recommend it to any practicioner wanting to improve their skills in dealing with dermatological procedures.

4 of 4 people found the following review helpful.
All you need to perform a full range of Dermatologic Procedures in the Office
By Martin S
I have been planning to greatly increase the breath of office dermatologic procedures I can offer to my patients for some time, and this book has been critical to the success of this effort. Everything I needed for setting up my office for performing a great variety of skin procedures are fully covered in this book.

Most importantly, this book is detailed and practical.

It begins by reviewing the basic equipment and supplies needed to set up the procedure room.
Next, the text reviews the various anesthesia procedures used for the various skin surgeries. Again, the description and the photos are detailed enough for me to be able to perform these procedures in the office.

There is much practical detail on areas that are usually not addressed well in primary care procedure books: hemostasis, suturing technique and suture selection.

After introducing the equipment and techniques needed for the procedures, the book then covers all of the procedures done in a primary care office: laceration repair, skin biopsies, electrosurgery, cryosurgery, and removal of common lesions (such as lipomas and epidermal inclusion cysts).

In addition to the more basic techniques, there is detailed description, diagrams and photos of more complex techniques. There is sufficient detail presented to address some lesions requiring a more complex repair.

Also, there is extensive coverage of treatment of benign "cosmetic" lesions, such as skin tags and dermatofibromas. For those who want to introduce cosmetically enhancing dermatology procedures, there is ample detail on performing chemical peels, using dermal fillers and Botox and the use of lasers for cosmetic procedures.

The book alone is the very best on this subject for the practicing physician, nurse practitioner or physician assistant. However, there is also a phenomenal DVD that accompanies the book.

DVD alone is incredible -- like having a great workshop review whenever you want.

Great for showing anesthesia methods for common office skin procedures.

In addition, it reviews all the common office biopsy and excision procedures in practical detail.
It also has some very informative demonstrations for some common office procedures, such as cryosurgery with methods presented that will improve outcome and minimize patient discomfort.

For those that are interested, there are great video clips demonstrating the cosmetic procedures, such as Botox and dermal filler treatments.

In addition:
The whole text and all the videos can also be purchased for your iPhone and iPad by going to iTunes.
This makes the whole package completely portable and easy to use in the office

In summary: this is all you need to introduce or enhance the performance of dermatologic procedures in your office practice.

3 of 3 people found the following review helpful.
Dermatologic and Cosmetic Procedures in Office Practice (Textbook with DVD and mobile application)
By Yu Wah, MD
Initial 'version' of this book - "Skin Surgery, A Practical Guide" was invaluable to me in developing insight into primary care skin procedures. Now the new evolution- "Dermatologic and Cosmetic Procedure in Office Practice" is my favorite reference and field guide in the procedure room.
Tables on characteristics of sutures and steroid strengths, and figures of skin tension lines and at-risk anatomic areas are few of many useful tables and figures I frequently use as snap shot references. With the Ipad application of the same book, I enjoy watching the video clips on the go- an excellent audio-visual experience that helped refine my surgical skills and advance my practice to a whole new level.
From 'Getting Started' to 'Putting it All Together', this book/ mobile application has all the crucial information needed to start, thrive and excel in providing much needed office-based procedural care services. With excellent quality pictures and videos, it is a complete self-learning tool and invaluable resource for every learner, educator and practitioner of primary or specialty care.

See all 16 customer reviews...

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Kamis, 17 November 2011

[D575.Ebook] PDF Ebook The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma

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The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma

The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma



The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma

PDF Ebook The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma

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The Everything Vegan Pregnancy Book: All you need to know for a healthy pregnancy that fits your lifestyle (Everything Series), by Reed Ma

Do I need more protein? Am I getting enough nutrients for the baby? How do I defend my decision to stay vegan? These questions and more are on the minds of vegan moms-to-be who want to maintain their lifestyle but still nurture a healthy baby. Well, you can breathe a sigh of relief because a vegan pregnancy is not only possible, it's also healthy and completely safe. With this helpful guide, you will learn about all aspects of vegan pregnancy from conception to bringing home baby, including: Which foods to eat (and avoid) to get optimum nutrients for you and babyHow to deal with disapproval from family and friendsMethods to ensure a vegan-friendly hospital birthSetting up a vegan nursery for the baby Packed with information for both moms and dads, including 150 nutritious and healthy recipes for the whole family, this book is the ultimate resource for parents who want the best for their baby-without sacrificing the vegan life!

  • Sales Rank: #36946 in Books
  • Brand: Adams Media
  • Published on: 2011-09-18
  • Released on: 2011-09-18
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .90" w x 8.00" l, 1.25 pounds
  • Binding: Paperback
  • 304 pages

About the Author
Reed Mangels, PhD, RD, LD, FADA, is a nutrition advisor for the nonprofit educational Vegetarian Resource Group, as well as nutrition editor and a regular columnist for Vegetarian Journal. She is the coauthor of the American Dietetic Association's position paper on vegetarian diets as well as their new food guide for vegetarians. Dr. Mangels is an instructor in the nutrition department of the University of Massachusetts at Amherst.

Most helpful customer reviews

19 of 20 people found the following review helpful.
Waste of money
By BSULL
If you are going Vegan for your pregnancy, then this book will work for you.
However, if you are already vegan, then this book is obvious and redundant of everything you already know and practice daily.
Most of the book is about being vegan and what you should eat, pregnant or not. Then there are less than 80 pages on actually being pregnant, but not necessarily vegan and pregnant. The only reason I would recommend this book, would be for anyone who is vegan and pregnant, but getting judged by family and friends who don't understand that you and your baby could possibly be safe in your pregnancy. This book is for them to show them that being vegan is perfectly safe for everyone

4 of 4 people found the following review helpful.
Good for those who have no prior knowledge
By KJNIK
This book is great for beginners, but not that great for a vegan who already has basic knowledge about diet, nutrition and pregnancy. If you buy this book, I would recommend reading it before other pregnancy books. It is a great introduction to the whole experience and has a nice, gentle tone. I appreciate how forgiving the author is, and how she advocates health without sacrificing your sanity. The tidbits on nutrition were helpful, however my favorite part of the book was the advice on how to deal with people around me questioning by diet choices. Other reviewers noted the recipes-I have yet to try them because my kitchen is already full of vegan cookbooks. I was really just looking for vegan information specific to pregnancy and I must say that it is limited. Most of the book focuses on pregnancy in general and covers all the basics like what not to consume, pregnancy symptoms, labor and delivery, breastfeeding and many other things I've already learned from other books, my doctor or the internet.

Pros: great for vegan beginners or those new to pregnancy, gentle and supportive tone, simple and easy to remember nutrition information, great advice for dealing with those who question the vegan diet, great introductory tool to pregnancy, labor and delivery and the breastfeeding process, lots of recipes, appendix with other sources of information

Cons: Little benefit to seasoned vegans with a general nutrition background, no real in-depth information and very brief, covers many of the basics noted in every other pregnancy resource, doesn't really cover "everything vegan" as promised

7 of 7 people found the following review helpful.
Good book but not what I was looking for
By Erin Gonsalves
Great book but I felt it was written more for someone who wasn't already vegan. I was looking for more information but as a vegan of many years it didn't include anything I didn't know already, and I wasn't looking for recipes.

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Rabu, 16 November 2011

[G970.Ebook] Free PDF Android Ad Network Primer: How to Monetize Android Apps with Advertisements, by Tim Mackenzie

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Android Ad Network Primer: How to Monetize Android Apps with Advertisements, by Tim Mackenzie

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Android Ad Network Primer: How to Monetize Android Apps with Advertisements, by Tim Mackenzie

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Android Ad Network Primer: How to Monetize Android Apps with Advertisements, by Tim Mackenzie

You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket.

The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time.

Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app.

This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section.

By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.

  • Sales Rank: #4568278 in Books
  • Published on: 2012-04-01
  • Original language: English
  • Dimensions: 9.00" h x .23" w x 6.00" l,
  • Binding: Paperback
  • 100 pages

About the Author
Tim Mackenzie escaped the cubicle after a decade of software engineering at large companies to form a business focused on Android app development and research. He is passionate about simplifying complex problems as well as making life easier through reducing unnecessary work. Finding the Android ecosystem to be filled with hype and difficult-to-verify claims, Tim set out to measure real-world performance of ad solutions and Android app markets. He puts a significant amount of ongoing effort into research and investigation of ad networks, app stores, and other services directed at Android developers. The result is the Android Income Series, an ongoing series of books that covers topics related to Android and methods to earn income from app development and distribution. Tim has participated in a variety of mobile conferences and events, such as AnDevCon III. Tim continues to teach others how to get started in their Android app development and income efforts through his blog at ProjectJourneyman.com as well as through the Android Income Series of books available at http://AndroidIncomeSeries.com.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Worst Book I Have Ever Paid For
By Ammar Mardawi
Summary:

I bought this book with the hope it will provide insights into the complex and ever evolving ad networks for android. My second hope was it might be a good reference for information on ad networks. Unfortunately, this book fails on both sides. It does not provide a single useful piece of information you wouldn't find widely and publicly available. Not only that, but it is not even a comprehensive reference missing more popular and successful ad networks than what it contains.

Details:
1- Book breakdown:
This book consists of 4 sections and 3 appendices. The first section is a long introduction which anyone ever developed for android already knows. The second section is a ridiculous step-by-step tutorial to signup and setup AdMob, InMobi, MobFox, and LeadBlot. Thankfully, no paper was wasted for this section as I read the Kindle edition. In section three the author just rambles around wasting more of your time. In section four, after writing a 173 words conclusion, the author shamelessly dedicates it to advertise for his other books and website/blog.

The 3 appendices, on the other hand, are surprisingly more useful than the book sections. Appendix one is data the author collected on ad networks. However, most data fields are missing, and as I mentioned before, more popular ad networks are missing than what's included. Appendix two is a collection of links mentioned in the book. Appendix three is a glossary of 15 terms (this should be your indicator of how rich the book is).

2- Missing information:
Common phrases you'd read:
"I haven't had a chance to verify their ad solution yet"
"I can't say for sure"
"I did not investigate further"
"I didn't have time to"
"I haven't been able to verify this"
This should give you an idea that the author have not fully done his homework in gathering the information for you. In addition, in appendix one where the author is supposed to provide data on ad networks, most fields are labeled either as NA or unknown. Again, more information is missing than included.

3- Conflicts :
The author says "Push ads are another ad format that I do not want to be involved in at this time" at the end of appendix one. However, he includes moolahmedia in reviewed ad networks, which is mainly a push notification ad network. If the author criteria was not to include ad networks that only have push notification, then he should have included every ad network since none of them only have push notification alone.

I'd say the author is either bias or not well organize and a bit lazy!

4- Typos and mistakes:
I advise the author to use spell check for his next book. Typos such as "isin't" should not appear in any book. Furthermore, when you say APK instead of JAR you pretty much screw up the entire instruction list. The author did this mistake at least twice.

Conclusion:

The content of this book is more suitable to be summarize in a nice and freely available blog post. I stress on summarized because the content is over stretched to look richer.

1 of 1 people found the following review helpful.
Worst book ever
By Lear Cabrini
This is not a book, it's payed advertisement. Stolen money.

Before buying this book I read the review of Ammar Mardawi:
"One star review, very bad... but only one person wrote that, other 3 reviews rated fro 4 to 5 stars.
Maybe Ammar Mardawi has given a too bad review..."

NO. IT'S ALL TRUE!

- It's very short. I read it all in one hour and half.
- It gives no information (it tells me how to register to sites???)
- It refers to many things that could be interesting (things for which I've bough the book), but they are treated in another book!
Unbelievable.

0 of 1 people found the following review helpful.
Great!!
By Rick S
Just what the doctor ordered!!! This book is very well written and contains valuable information for the android developer who has struggled to turn a profit. I picked up this book and was very impressed with the value of the content. It is worth 100x the price!

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Kamis, 03 November 2011

[L241.Ebook] Get Free Ebook The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches, by Roge

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The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches, by Roge

The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches, by Roge



The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches, by Roge

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The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches, by Roge

The Skilled Facilitator Fieldbook is based on the same proven principles outlined in Schwarz?s groundbreaking book. The Skilled Facilitator Fieldbook is the next-step resource that offers consultants, facilitators, managers, leaders, trainers, coaches, and anyone that works within the field of facilitation, the tools, exercises, models, and stories that will help them develop sound responses to a wide range of challenging situations. The book spans the full scope of the successful Skilled Facilitator approach and includes information on how to get started and guidance for integrating the approach within existing organizational structures and processes.

  • Sales Rank: #180423 in Books
  • Published on: 2005-04-27
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.60" w x 7.80" l, 2.35 pounds
  • Binding: Paperback
  • 576 pages

Review
"This is one of the best field books I have ever read. The advice is derived from sound research and theory, and it is crafted in a clear-cut, concrete, detailed, and highly useful way. It focuses on the important everyday skills of practice, including some of the most difficult issues that challenge the user."
--Chris Argyris, James Bryant Conant Professor of Education and Organizational Behavior, emeritus, Harvard University; author, Reasons and Rationalizations: The Limits of Organizational Knowledge

"Roger Schwarz and his coauthors are meticulous in their guidance for facilitators, consultants, coaches, and leaders everywhere. They dissect our encounters with each other and help us recognize what works, what doesn’t, and what we might do about it. This is a book to return to again and again."
--Geoff Bellman, author, The Consultant’s Calling and Your Signature Path

"Anyone who strives to lead more effectively will find this book a treasure trove of tips and tools. Whether you’re an executive or small team leader, a parent or a politician, The Skilled Facilitator Fieldbook will be the reference you reach for to increase your capacity to lead."
--Karen Thomas-Smith, global training and development director, SAS

"This book provides the tools, techniques, and actual experience to truly practice shared leadership. Roger Schwarz and his colleagues provide not only the theory but the practical, hands-on experience required to develop high performance teams."
--Jay Hennig, vice president, Moog, Inc.

"Although I consider myself already familiar with Roger’s Skilled Facilitator approach, I was amazed at the breadth and depth this Fieldbook provides. It is a compelling resource for anyone interested in building his or her facilitative capabilities."
--Sandy Schuman, University of Albany, SUNY; editor, The IAF Handbook of Group Facilitation; and moderator, the Electronic Discussion on Group Facilitation

"The Skilled Facilitator Fieldbook is a must have for anyone serving as a third party intervener, coach, consultant or a manager with a desire to develop people and groups."
--Thomas P. Zgambo, corporate ombudsman, Coca-Cola Enterprises Inc.

"The Skilled Facilitator Fieldbook truly provides the reader with an understandable ‘root cause’ perspective on why people interact the way they do and the means to create change. It goes way beyond the ‘memorize these rules’ approach advocated by many practitioners."
--Sid Terry, director organization development, NA Manufacturing, Kraft Foods

From the Back Cover
The Skilled Facilitator Fieldbook

Since it was first published in 1994, Roger Schwarz's The Skilled Facilitator has become a landmark book in the field. It is a classic work for consultants, facilitators, managers, leaders, trainers, and coaches—anyone whose role is to guide groups toward realizing their creative and problem-solving potential.

The Skilled Facilitator Fieldbook is based on the same proven principles outlined in Schwarz's groundbreaking book. The Skilled Facilitator Fieldbook is the next-step resource that offers consultants, facilitators, managers, leaders, trainers, and coaches the tools, exercises, models, and stories that will help them develop sound responses to a wide range of challenging situations. The book spans the full scope of the successful Skilled Facilitator approach and includes information on how to get started and guidance for integrating the approach within existing organizational structures and processes.

With contributions from some of the field's most thoughtful practitioners, this book is filled with suggestions, exercises, and examples for creating effective relationships, teams, and organizations. It includes tips, tools, and model interventions that you can use in any role. Step by step, the book provides practical guidance for introducing the ground rules and guidelines for engaging in deep-level interventions. In addition, The Skilled Facilitator Fieldbook contains helpful worksheets and templates.

Praise for The Skilled Facilitator Fieldbook

"This is one of the best field books I have ever read. The advice is derived from sound research and theory, and it is crafted in a clear-cut, concrete, detailed, and highly useful way. It focuses on the important everyday skills of practice, including some of the most difficult issues that challenge the user."
—Chris Argyris, James Bryant Conant Professor of Education and Organizational Behavior, emeritus, Harvard University; author, Reasons and Rationalizations: The Limits of Organizational Knowledge

"Roger Schwarz and his coauthors are meticulous in their guidance for facilitators, consultants, coaches, and leaders everywhere. They dissect our encounters with each other and help us recognize what works, what doesn't, and what we might do about it. This is a book to return to again and again."
—Geoff Bellman, author, The Consultant's Calling and Your Signature Path

"Anyone who strives to lead more effectively will find this book a treasure trove of tips and tools. Whether you're an executive or small team leader, a parent or a politician, The Skilled Facilitator Fieldbook will be the reference you reach for to increase your capacity to lead."
—Karen Thomas-Smith, global training and development director, SAS

About the Author
Roger Schwarz is an organizational psychologist and president of Roger Schwarz & Associates (www.schwarzassociates.com). He is the author of the best-selling book The Skilled Facilitator: A Comprehensive Resource for Consultants, Facilitators, Managers, Trainers, and Coaches. Schwarz facilitates groups and consults, coaches, and speaks on facilitation, facilitative leadership, and developing effective teams and organizations.

Anne Davidson, Peg Carlson, and Sue McKinney are consultants with Roger Schwarz & Associates, a leadership and organization development consulting firm, which is dedicated to helping people think and act differently so they can improve their business results and relationships.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Recommended for anyone who facilitates
By Bonnie M. Marshall
This is an amazing book! The skilled facilitator model has helped me to successfully facilitate workshops on difficult topics at my organization. Participants in the workshop were more open to sharing relevant information because of the approach. The book goes into detail about how to diagnose and intervene in the group discussion which is also critical for success when you are working with strong minded professionals who don't always agree and come with different assumptions and agendas. I have developed better interpersonal and leadership skills from practice of the Skilled Facilitator approach and believe anyone who is motivated with have a great benefit from this book.

0 of 0 people found the following review helpful.
Five Stars
By Heiko Rudolph
I felt the experience, the hands on practical experience that gave rise to this book
well worth it

3 of 3 people found the following review helpful.
Peer-Reviewed Research Transformed Into Practical Approaches
By michael e bush
Hands down, one of the most influential texts I've ever read on the nature of group processes - after advanced degrees in sociology of groups and in conflict resolution. If you manage or facilitate group processes in any way, I highly recommend you read this text.

See all 17 customer reviews...

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